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    USE CASE 02 · CRM ENRICHMENT

    Your CRM is full of stale data.

    ABX cleans it before the QBR.

    ABX audits every record, enriches missing fields, flags duplicates, and delivers an import-ready file — approved by you before a single record in your CRM changes.

    3 days

    Manual work replaced

    Per quarterly cycle

    91%

    Avg. completeness

    Up from ~58% before

    0

    Records changed without approval

    Every import requires sign-off

    See it in action

    Watch the full execution

    MCP CONNECTORS

    Systems ABX connects to

    ABX connects to your existing tools via MCP. Each connector shows whether it operates autonomously or requires your approval before writing data.

    Salesforce

    Salesforce

    Source CRM — read & write

    Approval
    HubSpot

    HubSpot

    Alternative CRM

    Approval
    LinkedIn

    LinkedIn

    Title & role enrichment

    Autonomous
    Clearbit

    Clearbit

    Firmographic enrichment

    Autonomous
    Pipedrive

    Pipedrive

    Deal & contact enrichment

    Approval
    Autonomous ABX reads from this source without interruptionApproval ABX writes only after your explicit approval

    EXECUTION WALKTHROUGH

    How ABX executes this, step by step

    Every step is either fully autonomous (Logic 1) or requires your approval before proceeding (Logic 2).

    1

    LOGIC 1 — AUTONOMOUS

    ABX connects and audits your CRM

    Reads all contact and account records. Identifies missing fields, outdated data, and duplicates. No writes at this stage.

    2

    LOGIC 1 — AUTONOMOUS

    Records enriched with current data

    Cross-references LinkedIn, Clearbit, and public sources to fill gaps: titles, company size, industry, verified email.

    3

    LOGIC 1 — AUTONOMOUS

    Completeness score and delta report

    Every record scored. Full diff produced: old value vs new value. Merge proposals with confidence ratings.

    4

    LOGIC 2 — APPROVAL

    Import file delivered for your approval

    Enrichment package staged. You review the diff, accept or reject individual changes, then approve the import.

    SAMPLE OUTPUT

    What the approval prompt looks like

    ABX · NEEDS APPROVAL
    Logic 2

    "CRM enrichment complete. 847 contacts enriched. 34 duplicate accounts flagged. Completion score 58% → 91%. Import file ready. Approve to update Salesforce?"

    YOUR OPTIONS

    Approve all · Approve individually · Edit before approving · Decline and instruct ABX to adjust. Every decision recorded in the audit log.

    Enrich your CRM before the next QBR

    ~80–120 credits per run · ~€4.80 · Free plan included

    Start executing →